This is a rebrand of Bitdefender, an internet security and antivirus software. “The brand foundation is the legendary symbol of the Dacian Dragon-Wolf. Half wolf, half serpent, this totemic creature guarded the Dacian people in their wars and has come to stand for resilient defense”(http://identitydesigned.com/bitdefender/) I think it’s very clever how they have rebranded and created the film. The precision in creating the brand logo on photoshop/illustrator is shown well from the general shape to the refined outcome.
Posted on Saturday, 28 January 2012
