Encouraging residents, commuters and visitors across Bournemouth, Poole and Christchurch to use the bus as the smarter choice when it comes to travelling in and around the three towns.
On their Facebook page they’re giving away the chance to win a year’s bus travel with Yellow Buses or Morebus, as well as a Kindle Fire. On Twitter, they’re running a regular competition to win 30 days’ bus travel with either of the Bus.
It is encompassing social media as well as advertisement promotion on Bilboards and Bus banners to encourage people to take the Bus more regularly.
The collaboration between these Bus services works really well but the main priority I found from the surveys I carried out was that it should be cheaper which I’m focusing on.